
Strategy
Business Ambassador Programs in Southwest Missouri
These southwest Missouri businesses implement and utilize ambassador programs to achieve their unique goals in new ways.
By Jo Jolliff
Mar 2025

Foundation for Springfield Public Schools
Four years ago SPS started their ambassador program as a partnership between Foundation for Springfield Public Schools and SPS. “It’s an opportunity for community members to have an experience where they get to learn more about SPS, they get to visit school sites and get to have access to key leadership in the district,” says Executive Director Natalie Murdock.
Missouri State University
MSU’s ambassador program works to connect full-time staff members with different curriculum across the university to get a 360-degree view of what’s happening across departments and campuses. Their program is split into two types of programs: The first exposes attendees to tours of the university and administration divisions. The second covers interactive skill training.
Dickerson Park Zoo/Friends of the Zoo
All volunteers at Dickerson Park Zoo first serve for at least a year as an ambassador. “They naturally learn the zoo and our mission and just get used to being on grounds with us,” says Public Relations and Marketing Director Joey Powell. Zoo ambassadors help with various projects including events and working the grounds. Many choose to stay on for longer than a year.
Central Bank of the Ozarks
Central Bank of the Ozarks uses their ambassador program, Central Connect, to create a system for retaining and promoting within the company as well. The experience takes an in-depth look at every aspect of the business and company culture. Central Connect has also helped as a recruitment tool in showing the community the importance they put on employees.